PRIVACY PREFERENCES
We respect your privacy and want to provide you with the options, information, and choices below so that, if you choose to, you can express your preferences on: what and how much of your personal information you share with us and when and how you hear from us. We do not sell your personal information or data, and only share it with the persons or entities, and for the purposes, described herein.
Cookie Preferences
As described in more detail in our Privacy Statement, we use digital tools like cookies and tags on our webpages. Cookies provide us information on how you access and use your web browser. Cookies help us provide, protect and improve our services. We also use cookies to learn what is relevant to you and ensure you have a personalized experience. We describe below how you can refuse cookies.
Communication Preferences
We want to engage with you in a way that is valuable to you, including how often you want to hear from us. To unsubscribe to any communications from us, use the “unsubscribe” link contained at the bottom of any of our communications to you. NOTE: Even if you choose to opt out of communications, we will continue to send you transactional messages about your reservations or stays, including pre-arrival, confirmation, matters relating to your stay, thank you’s and guest satisfaction surveys.
Other Preferences
This Privacy Policy is intended to provide disclosures for purposes of the European General Data Protection Regulation (“GDPR”) and California Consumer Privacy Act (“CCPA”).
The Hotel has asked PCFSI, as a vendor, to assist in providing the information contained in this Privacy Statement and assisting The Hotel in its compliance herewith. If you are a EU resident looking to exercise your individual rights under the GDPR or a California Resident looking to exercise your individual rights under the CCPA, please email [email protected] or mail us at:
PCFSI
Attention: Privacy
1000 Market Street, Bldg 1, Suite 300
Portsmouth, NH 03801 United States of America
We look forward to providing you with experiences that exceed your expectations both online and at The Hotel. For your protection, you may be asked to satisfactorily verify your identity before we respond to any request.
If we don’t hear from you, or you don’t choose any of the preferences described above, you are telling us that you do not choose to elect preferences or exercise such rights at this time.
The Hotel, the Hotel Management Company and the Hotel’s marketer, the ISLAMORADA RESORT COLLECTION, value you as a hotel guest and recognizes that privacy is important to you. So, we want you to be familiar with how the Hotel collects, use and discloses data.
This Privacy Statement describes the privacy practices of The Hotel for data that we collect:
By using the Services, you agree to the terms and conditions of this Privacy Statement.
Collection of Personal Data
“Personal Data” is data that identify you as an individual or relate to an identifiable individual.
At touchpoints throughout your guest journey, through the Services, and perhaps otherwise, we collect Personal Data, in some cases as is required by law, such as:
In more limited circumstances, we also may collect:
In the past 12 months, if California residents have used this website all of the above listed Personal Data (that may be within CCPA categories or covered by CCPA) may have been collected from you.
If you submit any Personal Data about other people to us or our Service Providers (e.g., if you make a reservation for another individual), you represent that you have the authority to do so and do hereby consent on your own behalf, and on behalf on anyone you are assisting, to and permit us to use the data (as defined herein) collected in any way by us, including through Services, in accordance with this Privacy Statement.
How We Collect Personal Data
We collect Personal Data, including through the Services, in a variety of ways:
Collection of Other Data
“Other Data” is data that generally do not reveal your specific identity or do not directly relate to an individual. To the extent Other Data reveal your specific identity or relate to an individual, we will treat Other Data as Personal Data. Other Data include:
How We Collect Other Data
We collect Other Data in a variety of ways:
Cookies further allow us to select which advertisements or offers are most likely to appeal to the user and display them while using the Online Services or to send marketing emails. We also use cookies to track responses to online advertisements and marketing emails.
You can choose whether to accept cookies by changing the settings on your browser. To turn off and not accept cookies follow the instructions for settings on your specific computer and choice of browser. If, however, you do not accept cookies, you may experience some inconvenience in your use of the Online Services. For example, we will not be able to recognize your computer. You also will not receive advertising or other offers from us that are relevant to your interests and needs. At this time, we do not respond to browser “Do-Not-Track” signals.
Aggregated Data. We may aggregate data that we collected and this aggregated data will not personally identify you or any other user.
Use of Personal Data and Other Data
We use Personal Data and Other Data to provide you with Services, to develop new offerings and to protect The Hotel and our guests as detailed below. In some instances, we will request that you provide Personal Data or Other Data to us directly. If you do not provide the data that we request, or prohibit us from collecting such data, we may not be able to provide the requested Services. If you are a California Resident, it is likely that your Personal Data has been used on the manners provided below.
We use Personal Data and Other Data for our legitimate business interests, including the following:
We will use Personal Data and Other Data to manage our contractual relationship with you, because we have a legitimate interest to do so and/or to comply with a legal obligation.
We will use Personal Data and Other Data to provide personalized Services according to your Personal Preferences either with your consent or because we have a legitimate interest to do so.
We will use Personal Data and Other Data in this way with your consent, to manage our contractual relationship with you and/or because we have a legitimate interest to do so.
We use Personal Data and Other Data in this way with your consent, to manage our contractual relationship with you and/or because we have a legitimate interest to do so.
We use Personal Data and Other Data in this way to manage our contractual relationship with you, comply with a legal obligation and/or because we have a legitimate interest to do so.
Disclosure of Personal Data and Other Data
Our goal is to provide you with the highest level of hospitality and Services, and to do so, we share Personal Data and Other Data with the following:
Corporate Restructuring. We may disclose or transfer your Personal Data and Other Data to a third party in the event of any restructuring, business reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of The Hotel business, assets or stock (including in any bankruptcy or similar proceedings).
Other Uses and Disclosures
We will use and disclose Personal Data as we believe to be necessary or appropriate: (a) to comply with applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including authorities outside your country of residence and to meet national security or law enforcement requirements; (d) to enforce our terms and conditions; (e) to protect our operations; (f) to protect the rights, privacy, safety or property of The Hotel and affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.
We may use and disclose Other Data for any purpose, except where we are not allowed to under applicable law. In some instances, we may combine Other Data with Personal Data (such as combining your name with your location). If we do, we will treat the combined data as Personal Data as long as it is combined.
As to all uses of the Personal Data of California residents, we believe we have shared your information as allowed by and as is consistent with the requirements of the CCPA.
Non-Hotel Group Entities
This Privacy Statement does not address, and we are not responsible for the privacy, data or other practices of any entities outside of The Hotel, including any third party operating any site or service to which the Services link, payment service, loyalty program, or website that is the landing page of the high-speed Internet providers at our properties. The inclusion of a link on the Online Services does not imply endorsement of the linked site or service by us. We have no control over, and are not responsible for, any third party’s collection, use and disclosure of your Personal Data.
In addition, we are not responsible for the data collection, use, disclosure or security policies or practices of other organizations, such as Facebook, Apple, Google, Microsoft, RIM or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, including with respect to any Personal Data you disclose to other organizations through or the Apps or our Social Media Pages.
Third Party Advertisers
We may use third-party advertising companies to serve advertisements regarding goods and services that may interest you when you access and use the Online Services, other websites or online services. To serve such advertisements, these companies place or recognize a unique cookie on your browser (including through use of pixel tags).
Sale of Personal Data
We do not sell your personal data to any third-person or entity.
Security
We seek to use reasonable organizational, technical and administrative measures to protect Personal Data. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised), please immediately notify us in accordance with the “Contacting Us” section, below.
Choices, Access and Retention
You have choices when it comes to how we use your data and we want to ensure you have the information to make the choices that are right for you.
If you no longer want to receive marketing-related emails, you may opt out by following the instructions in any such email you receive from us.
We will try to comply with your request as soon as reasonably practicable. If you opt out of receiving marketing emails from us, we may still send you important administrative messages, from which you cannot opt out.
Rights of California Residents under the CCPA
If you are a California resident, you may request that we disclose to you the following information covering the 12 months preceding your request:
The categories of Personal Data described above that we have collected about you and the categories of sources from which we collected such Personal Data.
The business or commercial purposes for collecting such Personal Data.
The categories of Personal Data about you that we have disclosed to third parties for a business purpose and the categories of third parties to whom we have disclosed such personal information.
The specific pieces (e.g., copies) of Personal Data we have collected about you.
California residents also have the right to submit a request for deletion of Personal Data under certain circumstances, although there may be legal or other reasons that we will retain your information.
In some instances, we may decline to honor your request. For example, we may decline to honor your request if we cannot verify your identity or confirm that the Personal Data that we maintain relates to you, or if we cannot verify that you have the authority to make a request on behalf of another individual. In other instances, we may decline to honor your request where an exception applies, such as where the disclosure of Personal Data would adversely affect the rights and freedoms of another consumer or where the Personal Data that we maintain about you is not subject to the CCPA. Nonetheless, you have the right to be free from unlawful discrimination for exercising your rights under the CCPA.
How can I update and access my information (Exercise my Data Subject Rights)?
If you would like to exercise any data subject right available to you under the EU General Data Protection Regulation (GDPR) or California Consumer Privacy Act (CCPA), including access, review, update, rectify, or delete any Personal Information that you have previously provided to us, you can contact us at [email protected], or by mail:
PCFSI
Attention: Privacy
1000 Market Street, Bldg 1, Suite 300
Portsmouth, NH 03801 United States of America
Our Privacy team will examine your request and respond to you as quickly as possible.
Please note that we may still use any aggregated and anonymized Personal Information that does not identify any individual and may also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
For your protection, we only fulfill requests for the Personal Data associated with the particular email address that you use to send us your request, and we may need to verify your identity before fulfilling your request. We will try to comply with your request as soon as reasonably practicable.
Please note that we often need to retain certain data for recordkeeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion (e.g., when you make a purchase or reservation, or enter a promotion, you may not be able to change or delete the Personal Data provided until after the completion of such purchase, reservation, or promotion). We are also required to maintain certain data as required by applicable law, government agencies and law enforcement. There may also be residual data that will remain within our databases and other records, which will not be removed. In addition, there may be certain data that we may not allow you to review for legal, security or other reasons.
Retention
We will retain your Personal Data for the period necessary to fulfill the purposes outlined in this Privacy Statement unless a longer retention period is required or permitted by law.
The criteria used to determine our retention periods include:
Sensitive Data
Unless specifically requested, we ask that you not send us, and you not disclose, on or through the Services or otherwise to us, any Sensitive Personal Data (e.g., social security numbers, national identification number, data related to racial or ethnic origin, political opinions, religion, ideological or other beliefs, health, biometrics or genetic characteristics, criminal background, trade union membership, or administrative or criminal proceedings and sanctions).
Use of Services by Minors
The Services are not directed to individuals under the age of sixteen (16), and we request that they not provide Personal Data through the Services. However, to the extent you provide us any information as to minors, providing such information shall be your consent, on the minor’s behalf, to our use and retention of this data.
Updates to This Privacy Statement
The “Last Updated” legend at the top of this page indicates when this Privacy Statement was last revised. Any changes will become effective when we post the revised Privacy Statement on the Online Services. Your use of the Services following these changes means that you accept the revised Privacy Statement. If you would like to review the version of the Privacy Statement that was effective immediately prior to this revision, please contact us at [email protected]
Contacting Us
The Hotel has asked PCFSI, as a vendor, to assist in providing the information contained in this Privacy Statement and assisting The Hotel in its compliance herewith.
If you have any questions about this Privacy Statement, please contact us at [email protected], or by mail:
PCFSI
Attention: Privacy
1000 Market Street, Bldg 1, Suite 300
Portsmouth, NH 03801 United States of America
Because your email communications to us may not always be secure, please do not include credit card or Sensitive Data in your emails to us.